Lead Conversion Copywriter | Marketing Manager (many other hats) 

 

GiddyUp Performance Marketing and Advertising Agency

Oct 2015 - Mar 2020

GiddyUp works with brands that want to scale their sales - FAST! They specialize in building and optimizing sales funnels on a performance basis. Launching new offers to a network of Marketing Partners (aka - affiliates) GiddyUp is able to scale sales from dozens a day to hundreds and even thousands a day in some cases.

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KEY ACCOMPLISHMENTS

• Dramatically scaled growth for one particular brand from couple dozen sales per day to more than 1,500 units per day.

• Crafted copy that outperformed control copy and boosted profit by $4.8 million total for 3 brands in a 6 month span.

• Increased work efficiency across multiple departments by successfully implementing a 'new offer launch' process.

• Overhauled the 'Marketer's Conversion Brief' that expedited Marketing Partner's ability to scale and achieve profitability quicker.

• Established a comprehensive research process that facilitated market penetration & market development to accelerate brand growth.

• Increased EPC and decreased CPC for Marketing Partners by optimizing Facebook Ads with more audience specific messaging and imagery.

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RESPONSIBILITIES​​​

• Established contract copywriter on-boarding process and created marketing asset templates to better communicate concepts and improve efficiency to final deliverables.

• Conceptualize unique sales pages with cutting edge UX design and provide guidance to creative teams to design and develop them.

• Conduct market research and competitor analysis to identify market opportunities and potentially profitable angles.

• Lead cross-functional brainstorming sessions to ideate marketing campaigns, angles, and creative strategies that pushed the creative envelop while staying on brand.

• Collaborate with designers, videographers, copywriters, and dev team to bring marketing concepts to life.

• Develop A/B and multivariate testing plans with one simple copy test increasing conversion rate by 16% and boosting profit by $200K+.

• Write sales copy for Facebook ads, emails, native ads, advertorials, video scripts, product descriptions, and landing pages.

 

Digital Marketing Strategist

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Verdin Marketing and Public Relations

Sept 2014 - July 2015

Verdin works primarily with non-profit, community outreach, public service agencies, and travel bureaus to build and establish a positive brand experience and reputation.

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KEY ACCOMPLISHMENTS

• Created a social media strategy for a client that increased reach by 2,441%, improved engagement by 24%, boosted traffic to targeted landing pages by 254%, and overall website traffic by 62%.

• Improved client reporting efficiency by over 400% by templatizing reports and automating the client reporting process.

• Won social media award by contributing to 3 social media campaigns that helped the team win the 2015 Social Media Campaign Award of Excellence from Public Relations Society of America (PRSA).

• Successfully overhauled a client's brand for Verdin's inaugural  charity event called The 24-Hour Give in which I spearheaded website redesign, SEO strategy and social media marketing strategy.

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RESPONSIBILITIES

• Strategized, created and maintained social media calendars for various clients to support and promote marketing campaigns.

• Created copy, curated content, and scheduled posts via SproutSocial to promote brand reach and engagement.

• Worked with creative team to strategize and execute social media contests to increase brand engagement.

• Redesign website information hierarchy to improve user experience.

• Conduct keyword research to create a keyword strategy that improves on-page and off-page SEO.

• Improve Google Ad Quality Scores for numerous brands by incorporating keywords into ad copy and landing page copy.

• Rewrote Title Tags, Meta Descriptions and implemented internal linking strategies to improve on-page SEO.

• Developed and presented website redesign and marketing strategies to marketing teams and key stakeholders.

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Digital Strategist & SEO Copywriter

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WritingMetrics (Owner/Freelancer/Contractor)

Nov 2011 - Apr 2015

Worked with small and medium size business to develop and optimize digital strategy, specializing in SEO copy, UX design and content strategy. 

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KEY ACCOMPLISHMENTS

• Developed a comprehensive marketing strategy for first client that included an UX and SEO optimized website, lead magnet comprised of repurposed content, and an editorial calendar, all of which led to a 1,300% increase in organic traffic and generated new leads for 2 secondary services thanks to a ranking of 1 on Google SERPs.

• Improved online presence for client by 14% through on- and off-page SEO strategy, and content strategy.

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RESPONSIBILITIES

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PPC Intern

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Ethology (Acquired by Tallwave)

Mar 2013 - June 2013

Before its acquisition by Tallwave, Ethology was a fully integrated digital marketing agency. I assisted my direct supervisor in the following responsibilities...

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RESPONSIBILITIES

• Managed Google, Bing, and Yahoo ad campaigns for approximately 10 accounts.

• Reviewed current keyword implementations and improved ad copy and quality score based on an optimized keyword strategy.

• Provided recommendations on optimizing websites and specifically landing pages to improve quality score.

• Generated weekly reports and provided insight and analysis on ways to improve quality score, user engagement, and conversion rates.

• Decreased CPC and increasing EPC by optimizing targeting, marketing messaging, and keyword implementation.

• Helped brands generate a higher ROI, ROAS, and decreased CPL with optimized PPC ads.